In fact, the New York Times noted in 1997 that the fashion industry “is now driven by contemporary culture because Mr. More than any designer before him, Versace mined celebrity, music and Pop art for inspiration. Today, vintage Versace clothing, handbags and other accessories look astonishingly fresh and freshly relevant. Instead, he had a sexy good time with fashion - as he did with life. “I don’t believe in good taste,” the legendary Italian couturier once explained. Probably, he discovers it while playing with his brothers and sisters on an ancient Roman mosaic.Subversive, maximalist and unabashedly seductive, Gianni Versace’s (1946–97) designs infused high fashion with an entirely new ethos. The city was a Greek colony and later a Roman city, and the Medusa is a recurring symbol. 1961: Gianni Versace was working in his mother’s workshop in Reggio Calabria. ![]() He will choose her as a symbol of his home and his lifestyle. 1980s: In front of his residence in Milan, Gianni Versace notices a bas-relief representing the Gorgon. 1981: To those who criticize the choice of Medusa Gianni replied with: “The Gorgon is exactly what his idea of a woman is: aggressive and fatal, capable of seducing you with just one look”. References to Greek culture are everywhere. 1984: Versace designs the costumes for the Dionysos ballet performed at the Alla Scala theater in Milan. From Haute Couture to ready-to-wear, the logo extends to accessories, including watches, belts, bags, tableware, glasses, jewels, necklaces, shoes. 1990s: The Medusa becomes a universal symbol of Versace. They all wear the Medusa or have a hairstyle inspired by the Gorgon. 1990s: The “ Supermodel Phenomenon” was born when Versace paraded all the supermodels on the catwalk for his 1991/1992 collection for the Fall/Winter season. 1991: The legendary Baroque Collection is born: Medusa it is still the central symbol, and also the top models are dressed as Greek goddesses. 1991-1992: The Gorgon also reigns in men’s fashion : male models are like Greek gods and Medusa is their mistress. Even the legendary Pop Art Ready-to-Wear Collection is influenced by the Gorgon. 1991 – 1992: Versace designs the famous scarf printed with four faces of Medusa. 1995: Madonna became the new face of Gianni Versace: Even the pop star was seduced by the Gorgon. The symbol will also be present in the last show of Versace, just before his tragic death. Each new collection – from the one in fetish – leather to one with new materials – or even classics like the Oroton dress often show the Gorgon. 1993 – 1997: Times change but the Medusa is still here. Under the direction of Donatella Versace the Medusa is less present on the dresses but even more present on the accessories. ![]() 2000s: The new millennium brings new trends. The Gorgon is always present in a certain way during the parades and many stars around the world, like Lady Gaga in 2014, are wowed by her look. 2010s : Globalization revives the emblematic symbol of the Medusa. 2017: 20 years after the tragic death of Gianni Versace, all his historic supermodels and dresses are gathered for a legendary parade in Milan, under the sign of the Gorgon. The Medusa by Versace in a few dates 2018: The Medusa is back on the catwalk for the SS19 Versace show on June 16. The infinity of the Italian spirit, Medusa style, has everything to continue to exist. When it is not the incandescent white, it is the gilding with geometric shapes that bring their light to the creations, ranging from long flowing dresses to leather skirts through all the pieces of the male wardrobe. During advertising campaigns, she does not hesitate to draw inspiration from artistic works – the glamazons Versace surround themselves with ephebes and play the Venus… These inspirations remain! Gladiator skirts, matching belts and togas continue to parade on a catwalk celebrating the body and the senses. This infinity symbol is also a recurring motif in Versace ready-to-wear collections.Īnd what the house also borrowed from this civilization is a pronounced taste for nudity, powerful bodies and strong muscles. Sometimes the Medusa accompanies or gives way to the greca patterm that once adorned Athenian palaces. The house logo cannot deny it: Versace is synonymous with antiquity. But, Roman or Greek, these ancient inspirations are now an integral part of Versace’s DNA.
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